July 1 to 19
Revenue increased by $36,191.23 compared with the same dates in 2025 while the tournament was running.
Proof 01. O'Byrne's Irish Pub.
Revenue up YoY in our first full month.
Paireeo rebuilt the online customer path, took over paid media and social, and supported a coordinated matchday campaign. In July 2026, O'Byrne's revenue increased by $47,687.75, or 47.7%, over the previous July.
+$47,687.75revenue increase
+39.8%transactions July 2026 vs. July 2025
+321new email contacts
July 2026 compared with July 2025
First full month.
Revenue, transactions, and average bill all increased year over year.
July was the only month of 2026 at that point to beat its prior-year comparison. The result came during a year that was otherwise trending down, making the change visible against the broader business pattern.
| Metric | Year-over-year change |
|---|---|
| Revenue | +$47,687.75 (+47.7%) |
| Transactions | +931 (+39.8%) |
| Average daily revenue | +$1,538.31 (+47.7%) |
| Average bill | +$2.41 (+5.6%) |
Sales and transaction figures are from Clover POS.
Not only tournament timing
The lift continued after the World Cup ended.
July 20 to 31
Revenue increased by $11,496.52 compared with the same dates in 2025 after the tournament ended.
Apply the same thinking to your business
Find the first gap in your customer path.
We will review how customers find, understand, and contact your business, then show you the first part worth improving.
Check my Online FoundationPaid distribution. July 1 to 31.
The ads put the new customer path in front of people.
July's campaign export shows what Meta delivered during the same calendar month as the sales comparison.
Source: Meta Ads campaign export for July 1 to 31, 2026. The export works out to $9.04 per Meta-attributed reserve click.
The digital customer path
Attention had somewhere useful to go.
The new pages gave guests a direct route from online interest to reservations. Resulting in increased revenue.
website sessions
39-day campaign window
reservation clicks
from the website
leads captured
through owned pages
email contacts added
from a list of 1
Organic discovery
A general City search is sending more clicks.
The phrase “irish pub edmonton” does not include the O'Byrne's name. Growth from this query shows the site is being discovered by people searching for the category, not only the brand.
Source: Google Search Console for downtown.obyrnes.com. Property totals cover June 23 to August 21, 2026. Search Console Insights showed 12 clicks and a 71% increase for “irish pub edmonton” in the selected last 28 days. Reviewed August 23, 2026.
AI discovery. Early evidence.
O'Byrne's is appearing in AI-driven discovery.
Google has surfaced the site in its generative AI search features, and Analytics has recorded visits classified as coming from AI assistants. These are early visibility signals, not a guarantee of continued inclusion, recommendations, or revenue.
Up 54% vs previous 28 days
generative AI search impressions
Google Search Console, July 25 to August 21
6 more sessions vs previous 28 days
AI Assistant sessions
Google Analytics 4, July 26 to August 22
Sources: Google Search Console Generative AI features report (Beta) and Google Analytics 4. Reviewed August 23, 2026.
Search and AI visibility
See how customers discover your business.
Your free audit shows what is already working, what cannot be verified, and which opportunity deserves attention first.
Request my free auditWhat Paireeo did
The result came from one strong online foundation.
The website was not treated as an isolated redesign. It worked with paid media, organic social, direct outreach and analytical tools.
- 01
Built the online surface
Created a mobile-first site for daily specials, events, menus, directions, reservations, and a purpose-built World Cup experience.
- 02
Connected the campaign
Ran paid media and social alongside the website so matchday attention had a clear destination and next step.
- 03
Direct outreach
Sent email campaigns to the new email list.
- 04
Measured the customer path
Tracked sessions, reservation clicks, lead capture, and contact growth alongside verified Clover POS sales.
Measured impact
One month. A clear, measurable lift.
In July, O'Byrne's generated $47,687.75 more revenue than the same month in 2025, a 47.7% increase, while transactions grew by 39.8%. The website, paid media, social, event planning, and measurement worked together as one connected campaign.
Meta delivered 230,685 impressions from $904.42 in spend, generating 1,165 landing page views and 100 reserve clicks. Each result is reported from the system that measured it.
Search Console recorded 900 clicks from 14,885 Google Search impressions between June 23 and August 21. It also recorded 370 impressions in Google's generative AI search features. These search and AI signals are reported separately from the July sales increase.
Sources: Clover POS, downtown.obyrnes.com site tracking, Google Analytics 4, Google Search Console, and the Meta Ads campaign export. Figures reviewed August 23, 2026.
Let us increase your revenue
See what is blocking your customer path.
Start with a free Online Foundation Audit. We will show you the first part worth improving and why.